The Practitioners of Content Creators, Skit-Makers, and Influencers Guild of Nigeria (PCCSIGN) has signed a partnership deal with the Nigerian Institute for Social Media Analysts (NISMA), to boost standards in the creative industry.
National President of PCCSIGN, Mr. Michael Nwabufo, popularly known as Mike Premium, disclosed this in a statement, copy of which was made available to newsmen, saying that the partnership was aimed at building a robust industry.
According to Nwabufo, who is also the Ambassador for the Corporate Affairs Commission (CAC), the partnership was a commitment to a shared vision of professionalising and structuring the content creation industry in Nigeria.
He said that the digital landscape had expanded rapidly in recent years, hence the need to create incredible opportunities for content creators, skit-makers, influencers, and other digital professionals.
“However, with this growth has come the need for industry standards, ethical guidelines, and recognition for the professionals who drive this sector forward,” he said.
Nwabufo, a talent and brand manager, said that PCCSIGN and NISMA would jointly work to promote the professional growth of all in the digital space, explaining that the partnership aimed to ensure that members receive the recognition, support, and protection needed to thrive in a challenging and competitive environment.
According to him, by setting a foundation of structure and support, the PCCSIGN is creating an industry that was not only robust but also sustainable for the long term, positing that content creation and digital influence were no longer secondary sectors but were primary drivers of economic growth and had the power to contribute meaningfully to national development.
“We believe that content creation and digital influence are no longer secondary sectors.
“They are primary drivers of economic growth and have the power to contribute meaningfully to national development.
“This industry holds a wealth of untapped potential for job creation and entrepreneurship, especially among vibrant youth population.
“By establishing clear standards and practices such as creating a certification to professionalize content creators in the country amongst others, we aim to harness this potential and build a thriving ecosystem that supports Nigerian talents,” he stated.
Speaking further, Nwabufo said that as a sector poised to create substantial employment opportunities and contribute meaningfully to national development, content creation had a wealth of untapped potential, noting that the collaboration sought to harness this potential, ensuring a structured, sustainable, and supportive environment for all digital professionals.
This was just as noted that the industry was fast becoming the highest employer of labour and revenue generator for the youth of Nigeria.
“Our collaboration seeks to harness this potential, ensuring a structured, sustainable, and supportive environment for all digital professionals.
“Together, we can work toward our shared vision of professionalising Nigeria’s digital space, empowering our creative talents, and ultimately, making our industry a model on the continent.
“This partnership is a significant milestone in our commitment to advancing the Content Creation industry in Nigeria,” Nwabufor explained.
President of NISMA and Deputy Inspector General of Police, Mr. Frank Mba, in his own remark, urged PCCSIGN to remember the interest of the country in whatever they do, reminding that issues of national security, morality, national defence and overall wellbeing of the country were very very important to make Nigeria better.
“When you do your investigation work, put these things at the back of your mind. Let us together make our country a better one,” Mba said.
Appealing to the PCCSIGN to avoid anything capable of diminishing national values and respect, Mba said that efforts should be made to glorify the country before outside world through contents, even as he noted doing so did not mean the practitioners could not call any institution to order when such happened to derail.
