The Adamawa Government has unveiled a new investment promotion campaign aimed at attracting domestic and foreign investors to the state’s emerging economic opportunities.
The initiative, tagged “Endless Possibilities: Invest in Adamawa State,” is being driven by the Adamawa Investment Promotion Agency (ADIPA) under the leadership of its Executive Secretary, Mr Halilu Hammawa Malabu.
The campaign, which is circulating across digital and physical platforms, highlights the administration’s efforts to strengthen the state’s business environment and accelerate sustainable development.
Gov. Ahmadu Umaru Fintiri, whose image features prominently on the campaign materials, said his administration had prioritised infrastructure, agriculture and digital innovation as engines for long-term growth.
“Adamawa is open for business. We are building a future where investors thrive, jobs are created and our people prosper,” Fintiri said.
ADIPA said the campaign underscores Adamawa’s strategic advantages, including its border with Cameroon, which enhances access to regional markets; vast arable land suitable for maize, rice and groundnut production; and a youthful population seen as critical for expanding the technology and services sectors.
According to the agency, the government is also offering incentives to investors, such as streamlined approval processes for permits, land acquisition support and tax relief packages.
The Fintiri-led administration has embarked on several infrastructure projects — including road construction, power system improvements and digital connectivity upgrades — in a bid to strengthen investor confidence and promote ease of doing business in the state.
ADIPA said the “Endless Possibilities” campaign would continue over the coming months as the government intensifies efforts to position Adamawa as a top investment destination in the North-East and the country at large.
